Facebook unveils monetisation features for Nigerian, Ghanaian creators

According to Meta, starting on July 1, 2024, content creators in Ghana and Nigeria who have at least 5,000 followers on Facebook will be able to make money from their work.

On Monday, the firm unveiled two new revenue-generating features: Facebook In-Stream Ads and Facebook Ads on Reels.

As to Meta's announcement, these capabilities will enable creators to generate income by creating unique movies and expanding their communities.

Video and reel content providers who meet the requirements in both nations can monetize their work, and support is offered in more than 30 languages worldwide.

According to the statement, in order to utilise either product, authors need to be at least eighteen years old and pass as well as adhere to Facebook's partnership monetization and content monetization standards.

"Everyday, we're inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together," said Moon Baz, Global Partnerships Lead at Meta, in response to the launch.

"This expansion will raise the bar for creation globally and establish Meta's family of applications as the one-stop shop for all creators, enabling eligible creators in the thriving creative industries across Nigeria and Ghana to make money.

When releasing a replay of a prior live stream or pre-recorded content, in-stream advertisements might appear before, during, or after on-demand videos.

"Pre-roll ads, which play before videos begin, Mid-roll ads, which play during videos, and Image ads, which play static images, are some examples of In-stream Ad types."
Pre-roll advertising, which play before a video begins, Mid-roll commercials, which play during videos, Image ads, which are static image ads that display beneath the content, and Post-roll ads, which play at the conclusion of films, are some examples of In-stream Ad types.

"Facebook Reels ads seamlessly integrate into original Reels, allowing creators to entertain fans and get paid based on how well their original reels perform," Baz continued.